whether it’s a blog, a coordinated graphic or a social page, any project that includes a digital realization must be packaged with impressive graphics. graphics play one of the main roles in web projects and its value is a determining factor in the success of the project itself.
taking a site as an example, the graphics even determine its positioning on the search results. this is because it affects the user’s user experience and therefore on global traffic, increasing it and improving the positioning on the search engine.
graphics, however, is a very specific sector that provides for a training and study path. so, to have a good graphic design, the advice is to contact a graphic designer with experience in the sector. but knowing this more closely can be very helpful in making the best choice for your business. so, let’s see some rules to follow to create an effective graphic project.
the characteristics of good graphics design
to begin with, let’s start with some guidelines to follow when designing the project. once these principles are clear, you can move on to the details. in this first design phase you have to rely on ideas and the ideas have to feed on four main qualities …
i. consistency
it seems like a pretty obvious concept: a project must be consistent with the brand, the people with the project, advertising with the style and so on.
it is clear to everyone, yet the error is more frequent than one thinks.
consistency means two things: professionalism and trust.
this allows us to offer the public a clear and decisive message and keep the concept on every expression of the product.
the customer when faced with a linear proposal will think of dealing with a professional and will also feel more confident in establishing a business relationship.
also don’t forget that consistent graphic design is also beautiful to look at. in short, the eye always wants its part.
ii. simplicity
make something simple. the graphics are first of all simplicity, almost minimalism in a certain sense.
it is the careful choice of a few elements that convey a message.
being simple, without too many pretensions, makes you elegant, impactful and people like you.
iii. originality
it’s okay to be consistent and simple, but not get boring.
this is one of the greatest difficulties of graphics: being able to create something new and of great impact with just a few elements.
we need to think differently and break the mold, not too much, however, in order not to be eccentric and consequently limit the target audience.
dare but with taste.
iv. modernity
finally, take a peek at modern trends, evaluate which elements are interesting, let yourself be inspired and use them to express freshness and innovation.
you don’t have to be modern in the strict sense of the term, you can also revisit, like vintage does, for example.
that is to find a style that works and adapt it to the contemporary.
once these guidelines have been drawn, we can take a look at the details.
we want to tell you about the most important areas of graphic design.
the rules for graphic design
imagine you are a graphic designer.
you are facing a new project, how do you move? to create a graphic work you have to deal with different macro areas, each of which has specific rules, sub-categories and different principles of application within it.
ready! let’s take a curious look into this world of colors, shapes and fonts.
color
color is a basic element, but it can be difficult to spot.
just try to think of all the shades proposed by the pantone catalog. how to extricate yourself?
to help you choose the color sample of interest, you could evaluate the psychological aspect of the color: for example, blue is a color that conveys calm, yellow joy, red love but also excitement and incites to purchase.
pay attention, however, to the shades, a deep yellow has a different meaning from a dull yellow.
especially consider the niche of interest: if you are targeting children, you can use more colors, bright or pastel shades.
if you are targeting an adult audience of women or men, you can already narrow the choice to a few shades and then choose the shades that are right for you.
whatever your preference you have to follow a fundamental rule about color: use complementary colors, otherwise the final effect is likely to be an eyesore.
alignment
graphics are also layout, geometry, order. don’t put elements in bulk, follow a pattern and repeat it.
a good help for this are the grids.
this is the load-bearing structure that supports the entire graphic project.
the grids, in fact, allow you to distribute the elements of the layout by dividing the design space into vertical and horizontal lines.
if well organized, they help in terms of usability, facilitating reading and facilitating the development of the project on multiple devices in the development phase.
reading
no, we’re not talking about texts, that’s true, but graphics should also be read.
what does it mean? which must express certain concepts and ideas and these must be understood by everyone.
a suggestion? make sure to insert elements with a visual hierarchy, so that the user’s eye can follow them just like text.
text
it gives a face to the text, its titles and paragraphs.
in other words, don’t spill a bunch of lines at random, but organize them properly.
bold headings, division by paragraphs, spaces between the various texts and so on, take care of all these aspects to make the text more pleasing to the eye but also more readable.
font
the font you choose says a lot about your brand’s personality.
whether you choose a more articulate font or a more linear one, always make sure that it is not excessive and that it is readable.
your goal is to attract attention and make yourself understood, not to confuse ideas or create difficulties even just for reading a title.
another tip is not to use too many different fonts.
in the same project two, maximum three fonts are more than enough, besides you risk only confusion.
images
the presence of photos, infographics, perhaps even graphics, in short, of images and visual elements in general, is essential.
it is always better to create them ad hoc for the project.
if this is not possible for you, or if you choose not to follow this path, image banks are an excellent resource for still having quality and effective visuals, perhaps sacrificing a little originality.
spaces
the spaces, even if left blank, are fundamental for the overall composition of the project.
do not fill the area with a thousand elements at all costs, use only the main ones you want to draw attention to, the rest you can also leave it free, it will be functional for reading.
we have reached the end of this general roundup of graphics.
you are ready to set up your project, preferably with the help of a graphic designer.
you can contact us we tailor our services to your specific needs and are always ready to do what you need.
before starting work, ask yourself 3 questions …
i. who i am? summarize in a few concepts what represents you.
ii. what do i say? find a message to convey.
iii. who do i tell? select the niche of people you target.
in addition to clearing your mind about the choices you are going to make, they will be very useful for allowing your graphic designer to really hit the target.